Product Marketing Manager

To grow our brand reputation and product brand through product and offer awareness, generating engagement and driving exposure to marketing messages. Responsible for effective marketing campaigns to deliver business success. To identify trends, customer needs and the wider business objectives to articulate value both internally and externally. Crucial role in shaping public perception, driving sales and fostering a positive brand image through effective strategies execution. Translating complex sustainability accreditation and requirements by developing material to enable the sales team. Product Marketing Manager About Heidelberg Materials With more than 4,000 employees across 300 sites, we have an extensive production and logistics network across Australia. We think global and act local - we benefit from global research and development enhanced by national collaboration to offer a comprehensive range of high-quality concrete, aggregates, road base, sand and asphalt products.

We also produce a wide range of sustainable and recycled construction materials for civil construction and infrastructure projects. We are driven by excellence and high performance and together we will shape Australia’s construction materials industry building a legacy for generations to come. The role: To increase market traction with our products, digital solutions, and sustainability offerings, we need to drive the right marketing support. This will not only secure our position at the table but also help us surpass our competitors. This role is critical to the success of these goals and will be instrumental in their success. What you will be doing: Collaborating with managers to set priorities and create a marketing plan for new business, products, and services. This includes organizing customer events and engaging stakeholders. Communicating with customers to showcase Heidelberg Materials group (excluding AFG) through all channels.

Working with the GM Sales & Marketing to develop, execute, and measure marketing strategies for revenue growth and profit. Recommending activities to ensure growth across digital and non-digital programs, targeting market segments and stakeholders. Developing marketing materials like case studies and advertising for the Communication team. Suggesting sales and marketing activities for the Communication Plan, including SEO and SEM. Collaborating with the National Technical Manager and Sustainability Manager to translate complex messages for customers and the sales team. Working closely with the National Sales & Marketing team on customer, digital, and sales initiatives. Acting as a marketing expert across Heidelberg Materials Group, supporting regional teams with events and presentations. Monitoring the marketing budget. Creating content that aligns with brand value propositions to drive revenue growth.

Measuring and evaluating the impact of brand and communication on sales growth, market share, and profitability. Building and maintaining relationships with industry associations, experts, and stakeholders. About you: You know how to drive effective marketing activities for commercial benefits and evaluate their success. You can interpret and convert GTM into clear communication. You understand different stakeholders in the construction market segments. You communicate through value, not just product features. You drive brand value propositions and tone of voice in all marketing communications. You have proven experience in developing marketing strategies across various brands and platforms. You have strong critical thinking skills and a strategic mindset. You can link marketing initiatives to commercial outcomes. You are proactive with strong goal and performance orientation. You have advanced marketing, communication, and project management skills. You are engaging and influential.

You have effective communication and presentation skills to influence key stakeholders. You understand social media engagement. You understand change management. You have strong execution skills with a sense of urgency. Experience: Over 10 years of marketing and communication experience in a B2B industrial environment. Over 5 years of digital marketing experience. Proven ability to link and convert marketing activities to commercial outcomes. Experience in the industrial sector, preferably construction. You understand how to communicate through disruptive transformation, including sustainability. Our Benefits At Heidelberg Materials, we understand that your well-being and professional growth are essential. That's why we offer a comprehensive range of employee benefits to enhance your work-life balance, personal development, and financial savings. Salary Sacrifice: Take control of your finances by saving on, technology, and work-related items through our salary sacrifice program.

Learning and Development: Fuel your career ambitions with our extensive learning and development opportunities, enabling you to unlock your full potential. Paid Parental and Grandparent Leave: We support your family life with generous paid leave options, helping you cherish those precious moments with loved ones. Discounted Concrete & Quarry Products: Save on your home improvement projects with exclusive discounts on concrete and quarry products. Novated Leasing: Drive your dream car for less through our partnership with TFM, offering fantastic discounts on vehicles. Health and Well-being: Prioritise your health with discounted health insurance, access to retail outlets, and affordable gym memberships. Car Hire Discounts: Enjoy savings on car rentals through our exclusive car hire discounts. Electronics: Enjoy a 10% discount on a variety of products from JB HiFi. Heidelberg Materials is an equal opportunity employer, and we welcome people from all walks of life.

We encourage applications from Indigenous Australians, people with disability, those from diverse cultural backgrounds, and the LGBTQI+ community. Shaping the future, building successes Heidelberg Materials – your springboard into the future of the construction materials industry. As a globally leading company in the construction sector, we manufacture one of the most widely used products, paving the way not only toward more sustainable production but also toward your personal success story. Our bold and innovative approach focuses on massive CO₂ reduction, efficient recycling technologies, and digital solutions – setting new standards for the industry. In our globally connected and locally rooted community, your ideas have the power to shape a better tomorrow for people. With us, you’re not just shaping the industry’s future; you’re shaping your own. Let’s get to work! Introduce yourself to our recruiters and we'll get in touch if there's a role that seems like a good match.

Heidelberg Materials is one of the world's largest integrated manufacturers of building materials and solutions with leading market positions in cement, aggregates, and ready-mixed concrete. We are represented in more than 50 countries with around 51,000 employees at almost 3,000 locations. At the centre of our actions lies the responsibility for the environment. As the front runner on the path to carbon neutrality and circular economy in the building materials industry, we are working on sustainable building materials and solutions for the future. We enable new opportunities for our customers through digitalisation.